Primary, on light
Use on white, ivory or any pale background. Default choice for letterheads, signage and the website.
Press & Brand
Brand assets.
Everything you need to feature the Walsall Awards 2026 in your publication, sponsorship deck, social post or press release. Logos, colour palette, typography and a few simple usage rules.
For anything not covered here, email info@walsallawards.co.uk.
Logo
The Walsall Awards mark.
Four master files cover every situation: the primary wordmark in two variants, plus a circular emblem for avatars and social use. Always download and embed the original, never a screenshot.
Reversed, on dark
Use on ink, photography or any colour darker than 50% grey. Maintains legibility in print and digital.
Circle emblem, on light
Square-format mark for social media avatars, app icons and any context that needs a tight, recognisable badge.
Circle emblem, on dark
White version of the circular emblem. Use on dark social profiles, hero photography or any ink-coloured surface.
Colour
The palette.
Four colours carry the entire identity. Use the red for energy and recognition; the gold sparingly for ceremony and reward; ivory and ink for everything else.
Red
#E01F26
Primary · CTAs, accents
Ink
#141414
Headlines, body text on light
Ivory
#FAF7F2
Background, reversed text on dark
Gold
#B08D3C
Ceremony, awards, accent
Typography
The typefaces.
Two free, web-served typefaces from Google Fonts. Both are licensed for any use, print or digital, without attribution.
Aa
Bodoni Moda
Use for: Headlines, page titles, ceremony titles and big numbers.
Weights: Regular 400, Medium 500, SemiBold 600, Bold 700 (plus italics).
Aa
Lato
Use for: Body copy, captions, buttons, UI, navigation and tabular information.
Weights: Light 300, Regular 400, Bold 700, Black 900.
Usage
A few simple rules.
Do
- Always leave clear space around the logo, at least half the height of the mark.
- Use the reversed (light) logo on photography and dark colour blocks.
- Pair the gold accent with ivory or ink for ceremony and award contexts.
- Keep the red bold and uppercase for buttons, CTAs and announcement lines.
- Link "Walsall Awards" or "Walsall Awards 2026" back to walsallawards.co.uk.
Don't
- Don't stretch, skew, recolour or apply effects to the logo.
- Don't place the dark logo on dark backgrounds, or the light logo on light backgrounds.
- Don't substitute other typefaces in headlines or buttons.
- Don't combine our logo with another brand's mark inside the same lockup.
- Don't crop the logo or use only a portion of it as a graphic device.
Key facts
What to write.
The essentials, ready to drop into press releases, programmes and partner decks.
Event details
Name: The Walsall Awards 2026
Tagline: Walsall First. West Midlands Connected.
Date: Saturday 21 November 2026
Venue: Pallet-Track Bescot Stadium, Walsall Football Club
Web: walsallawards.co.uk
Boilerplate paragraph
The Walsall Awards 2026 is the inaugural celebration of the people, businesses, charities and community organisations shaping the borough's future. Held on Saturday 21 November 2026 at Pallet-Track Bescot Stadium, Walsall Football Club, the awards recognise excellence across fourteen categories plus three special recognition awards.
Press contact
Need something else?
For interview requests, additional imagery, ambassador quotes or anything not covered above, get in touch with the team.
